Each SHCL resort and hotel will be one of a kind, possessing distinctive concepts and design elements. This special relationship with the land and its culture enables SHCL to provide guests with a genuine, close-up experience of the best each destination has to offer in varied aspects such as cultural, geography and history.
Each SHCL resort and hotel will be unique in style and layout, with unmistakable characteristics. These include an unparalleled natural setting, an outstanding range of facilities, exceptional service aimed at the individual traveler and spacious accommodation which guarantees seclusion and exclusivity. The signature SHCL style is best defined through Asian-inspired tradition, culture & designs with delicate details.
SHCL will provide that definitive in-room experience - an intimate and inviting luxury resort or hotel designed in a traditional style. The service style is that of a gracious residence, rather than a hotel.
SHCL Portfolio
Two portfolios of “Star hotels”, “Star Luxury resorts & Villas” that cater to a variety of travel needs have emerged as a result of prudent observations in current trends of business and leisure travelers.
The first portfolio, “Star hotels”, which centers on the 3 & 4-star luxury hotel sector, offers unparalleled style and comfort for discriminating travelers. Each property retains its individual name and heritage/historical/traditional identity, while maintaining SHCL’s standards of hospitality excellence.
The second portfolio is defined by “The Star Luxury Resorts & Villas” brand, which is distinguished by a series of elegant resorts and business hotels which will still reflect the culture, tradition & heritage.