We will competently handle all aspects of the project from feasibilities, to concepts, purchasing, and issuance of project standards, construction supervision, pre-opening, and finally management.

For total project and Hotel management, SHCL have the full knowledge, Ability & Technical know-how!

 The Company provides a full range of hotel management services as hereunder:

   1. Project Management & Operational Pre-Opening Services and extended to General Management
   2. General Management

Why Select Us?

 Return on Investment is the keyword today, and SHCL knows how to achieve highest hospitality standards and the owners can still maintain their well-deserved returns.

 THE SHCL TEAM is committed to making a difference within the hotel and tourism industry, the combined knowledge and in-depth experience of the SHCL team promises owners a sound resource that ensures secure and profitable investments.

Our extensive International & Asian experience allows us to conform to local demands; and as such we can ensure better returns on owner’s investments. We are backed up by European and Asian professionals working for us to achieve our goal.

 The SHCL is developing two factors, which combined will breed success.

      The first, on a corporate level, as being determined, profit orientated, professional and owner friendly.

      To the public SHCL Hospitality will be warm, caring, hospitable and eager to please, with a strong priority towards value for money.

     We value long lasting relationships with owners and the paying public, both of whom have different needs, but together form the basis of the hospitality industry,

 

1. Pre-Opening Services
 
ORGANIZATION COMMUNICATION AND SERVICES STRUCTURE

 The pre-opening Technical services provided by us are crucial to the success of the project and are vital in setting up the operation to ensure that the Property is positioned and developed in line with Owners/Developer brief. The property is developed within a budget to ensure a profitable investment. The Properties Systems and Management are in place to operate and manage from the soft-opening date.

The accompanying structural diagram sets reporting lines, pre-opening operational responsibilities and activities leading to the soft opening of the property. It is important to establish a clear definition of responsibilities and an effective communication between the Property Project Team (Owners) and the Technical Service committee.

 PROJECT ASSESSMENT AND POSITIONING

It is important that the project is accessed and positioned and that the objectives and concept of the owners and developers are clearly identified and understood by us.

 MISSION STATEMENT

The overall concept, positioning and planning of the property is established in a clear Mission Statement, which is developed and agreed by the property owners. This Mission Statement will set clear guidelines on the classification and operating philosophy of the future of the Property.

 RATING SYSTEM CHECK LIST

 Based on the Mission Statement and grading of the proposed Property, a detailed Rating System Checklist will be prepared which would include the following information: -

      Public area requirements

      F & B outlet requirements

      Room and accommodation requirements

      Property amenities requirements

      Description of quality of finishes etc.

The Property rating and mission statement is most important. It is from these definitions that the Property product be clearly defined and establishing an overall Project Budget which will be developed and quantified. This Project Budget will result in the investment value being set and appropriate return on investment expectations being identified. We will use such information for operational budgeting and forecasts.

 TECHNICAL

 The technical assistance includes a wide range of important services for the Owners of the Property initially the process involves reviewing and recommending specifications and concludes with supervising the final property cleaning and clearing before the soft opening of the Property.

Overall Concept

This concept document will include a clear description of the overall concept and operational layout of the Property. Recommendations on facilities such as style and capacity of food and beverage outlets, guest room layout, recreation facilities and other back of the house facilities.

 REVIEW OF SPECIFICATIONS

Specifications are continuously reviewed and revised. We will provide assistance in checking and recommending specifications revisions on all mechanical and electrical, kitchen and interior work and equipment.

 CONSTRUCTION PROGRESS

 The Technical Services Committee with the Project Manager will assist with the monitoring and liaising with the main contractor. Overall progress will be reviewed with the critical path and assistance given in respect of ensuring that deadlines and completion dates are achieved.

 SITE MEETINGS

 A representative of our Company will attend site meetings chaired by the owner and/or project manager as required.

 PRELIMINARY AND FINAL DRAWINGS

 Preliminary and final drawings are reviewed continuously and revisions recommended. This process is carried out with the Project Manager and other consultants as required.

 FINAL PUNCH LISTS AND CRITICAL PATH

 The Final Punch List and Critical Path is established together with the main Contractor and /or Architect of the Property in co-ordination with all sub-contractors and nominated sub-contractors. Progress of various jobs on site is monitored with the Project Manager.

 FURNITURE, FIXTURE AND EQUIPMENT (FF & E) List

 We will prepare a detailed FF & E list for the Owners’ review and approval based on the Mission Statement and Rating System Check List. We will assist in the sourcing and purchasing of all these items.

 MARKETING & SALES

 It is of vital importance for the overall success of the Property to establish a sound marketing and sales action plan, implementation of which should begin 6 months before the soft-opening of the Property.

 MARKETING INTELLIGENCE REPORT

 This report will include a clear description of present and future direct competition, market trends, traveling trends and major sources of business.

 MARKETING AND SALES ACTION PLAN

 This comprehensive document will include room rate pricing policy, tariff structure for travel agents and tour operators, food and beverage pricing policies, food and beverage promotions and proposed advertising campaigns to create awareness of the Property.

 PREPARATION OF MARKETING LAUNCH PROGRAM

 An itemized marketing and sales action plan covering the soft opening period of the Property and the market launch will be developed and put into action.

 PUBLIC RELATION ACTIVITIES

 This will include arrangements, in co-ordination with the appointed PR consultant, for periodic press conferences and press releases related to the progress made on site, for placement in consumer and trade magazines and local and international newspapers.

 CORPORATE IDENTITY OF THE PROPERTY

 This will include a detailed brief to be given to an Agency for the preparation of all Graphic Designs of the Property required for the establishment of its Corporate Identity.

 ADVERTISING SERVICES

Supervise the creation and production of the Property’s advertising plan and programs, promotional materials such as newsletters, brochures, direct mail etc.

 OPERATIONAL (PRE-OPENING)

 It is important for the overall success of the future Property to establish clear operational guidelines in the form of procedures for all operating departments. It is equally important within the environment of escalating labour costs and shortage of skilled labour to develop concepts which are less labour intensive, however still maintaining the required and expected service levels.

 OPERATIONAL PROCEDURES

 In co-ordination with the Manager of the Property, operational procedures will be tailor-made for all operating departments of the Property.

 MANNING GUIDE AND RECRUITMENT

 This will include the preparation of a detailed manning guide by position together with an overall organisation chart and a recruitment schedule. The installation of administrative personnel practices to minimise staff turnover, improve efficiency and develop well-trained staff. Conduct personnel training conferences, work-shop and seminars in such fields as Food & Beverage, Marketing, Accounting and

 

2. General Management

 Training

 Prepare and implement a pre-opening familiarisation and training program for all employees.

 Pre-opening Budget

Prepare and present to the Owners a detailed pre-opening budget for approval.

 Financial Budget

 We will prepare and present to the Owners a Financial Budget covering the first 12 months of operation including cash flow projections.

 Three (3) Year Forecast

 Prepare and present to the Owners a detailed Three (3) years operating forecast including cash flow projections.

 Accounting Services

 This will include the setting-up of an accounting system for the operation of the Property in accordance with the “Uniform System of Accounts for Hotels” in line with the local laws and requirements. This system will facilitate the comparison of the operational results of the Property with those of other Properties.

 Maintenance Services

 Establish a preventive maintenance program for the preservation of all mechanical and electrical equipment and supervision of the program to assure implementation and performance.

 Purchasing Services

 Establish purchasing practices, procedures and systems for the Property to ensure that the costs are minimised and the value, quality and requirements of the operation are met and maintained.

 OUR COMMITTMENT

 A number of the Operational aspects may not be fully completed and documented until after the soft-opening, and will be further developed and modified under the post-opening Management Contract.

 The above explanations and the contractual agreement cannot be expected to cover all the details of our services; however we are committed to the success of each and every project. The Owners successful investment is paramount and therefore we are committed to ensure that the Property achieves acceptable profit levels

 Training Services

 SHCL provide comprehensive training packages that are tailor-made to your requirements and budget.

Highly skilled trainers will carry out the training from their own practical experience using proven manuals and techniques and addressing areas of your concern.

In order to ensure that the owner or management of a specific property fully benefits from the training program and that the costs for achieving the goals are minimized we have developed a 5 step program.

Ø  An in depth analysis of existing conditions and needs with written recommendations to the owners and management.

Ø  Theoretical classroom style training with evaluation.

Ø  Practical training with evaluation.

Ø  A recap of steps 2 and 3 in order to ensure maximum retention of knowledge.

Ø  Final evaluation of program and participants.